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Build Perfect Sales Catalogs In Minutes Not Days

Welcome to The Varato Letter, Sponsored by Harris Web Works.
Every Saturday, we share insights with 1,100+ supply chain leaders on modernizing business operations for the digital age. This newsletter will be Free for the reader forever. Enjoy!
To learn more about how Harris Web Works can help you to future proof your manufacturing wholesale or distribution business, click here.
How a PIM system could help a theoretical medical device company generate sales catalogs 10X faster :
Tired of your sales team waiting days for marketing to create custom product catalogs?
Here's how a medical device company could solve this exact problem:
Before implementing a Product Information Management (PIM) system:
❌ Sales reps waited days for marketing to create catalogs
❌ Data was scattered across spreadsheets, ERPs, and Dropbox
❌ High risk of compliance issues and incorrect product data
After implementing PIM:
Single source of truth — All product data consolidated in one place

Let's break this down:
Engineering specifications, technical drawings, and product dimensions
Scientific data and testing results
Regulatory compliance documents and certifications
Marketing materials and high-quality product images
Pricing and inventory information
Everything now lives in one secure, accessible platform. No more hunting through multiple systems or wondering if you have the latest version.
Custom rules engine — Products automatically filtered based on specific customer needs

The system automatically:
Filters products by customer type (hospitals vs. labs vs. surgical centers)
Creates custom product groupings for specific institutions
Applies pricing rules based on customer agreements
Ensures regulatory compliance for different regions
For example, when a sales rep visits a hospital, they can instantly access only the surgical tools and devices approved for that facility, with correct pricing and specifications.
Self-service portal — Sales reps create custom catalogs in minutes

The new portal allows sales reps to:
Browse products with thumbnail images
Filter by category, type, or customer requirements
Select products by simply checking boxes
Generate professional PDF catalogs instantly
Add custom covers and branding elements
Email catalogs directly to customers
Automated compliance — Ensures all product information meets regulatory requirements

The system automatically:
Verifies required safety information is included
Checks that all specifications meet current regulations
Updates product information when standards change
Maintains audit trails for all changes
Prevents outdated information from being used
The results?
✅ Sales catalogs created in minutes (not days)
✅ Zero compliance issues
✅ Marketing team freed from manual formatting
✅ Buyers receive exactly what they need
Real-world impact:
Sales reps spend more time selling, less time on admin
Marketing team focuses on strategic initiatives
Customers get accurate, tailored information faster
Reduced risk of costly compliance violations
Whenever you're ready, here's how we can help you:
Harris Web Works is a digital transformation agency that helps supply chain partners (manufacturers, wholesalers & distributors) meet new generational buyer demands & expectations by installing streamlined e-commerce systems.
To learn more about how we can help you future-proof your business, click here.