Modern Manufacturers Are Scaling Faster With Shopify B2B

Author

Rich Barker
March 10, 2025

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How to turn your Shopify store into a B2B powerhouse (...steal this proven framework):

Most B2B brands think Shopify is just for small D2C stores.

But that's not true anymore.

Here's how manufacturers transform their Shopify stores into B2B powerhouses:

1️⃣ Custom Order Logic

Build sophisticated rules to handle complex B2B scenarios:

  • Freight shipping: Set different rates for truck delivery, tailgate requirements, and forklift-only deliveries

  • Hazardous materials: Automatically restrict shipping to compliant regions

  • Oversized items: Calculate special handling fees based on dimensions

  • Order minimums: Enforce minimum purchase amounts by customer type

  • Case packs: Require ordering in specific unit quantities

  • Customer-specific pricing: Set unique prices for different account types

2️⃣ ERP Integration

Create a seamless connection between Shopify and your ERP:

  • Real-time inventory sync across all channels

  • Automated order flow into your ERP

  • Product data synchronization (pricing, descriptions, variants)

  • Customer account mapping

  • Custom field mapping for special product attributes

Manufacturers typically use Soligo to connect NetSuite with Shopify, enabling manufacturers to:

  • Maintain single source of truth for product data

  • Eliminate manual data entry

  • Reduce errors

  • Save hours of staff time

3️⃣ Wholesale Features

Build a professional wholesale experience:

  • Customer account types with unique:

    •   Pricing tiers

    •   Payment terms (Net 30, 60, 90)

    •   Order requirements

  • Draft orders for custom products

  • Configure-to-order capabilities

  • Customer-specific catalogs

  • Bulk ordering tools

Real example: A wholesale portal for a manufacturer that lets buyers:

  • See their negotiated pricing

  • Place orders with their approved payment terms

  • Configure custom products

  • Track order history

  • Manage multiple ship-to locations

4️⃣ Multi-Channel Management

Run separate stores that sync to the same backend:

  • Dedicated wholesale store

  • Retail/D2C store

  • Regional stores

  • Different customer segments

This lets you:

  • Customize the experience for each audience

  • Maintain consistent data across channels

  • Simplify operations

  • Scale efficiently

The best part?

You get enterprise capabilities while keeping Shopify's benefits:

✅ Rock-solid infrastructure

✅ Easy-to-use admin

✅ Built-in compliance

✅ Lower maintenance costs

Whenever you're ready, here's how we can help you:

Harris Web Works is a digital transformation agency that helps supply chain partners (manufacturers, wholesalers & distributors) meet new generational buyer demands & expectations by installing streamlined e-commerce systems.

To learn more about how we can help you future-proof your business, click here.